Marketing BA (Hons) at University Of Liverpool

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Course details

How long is the course?
3 years

Attendance pattern
Full time

Course qualification
BA Honours Degree in Marketing

Awarding body
University of Liverpool

UCAS Code
N500

When does the course begin?
Sep-09

Course info
Marketing is a critical management activity in most organisations and is becoming even more important with the sharpening of competition at all levels - local, national and international. The study of Marketing has origins in the process of exchange, in which value is given and received in a market setting. It is concerned with trying to understand how customers and consumers behave, how markets function and evolve, how firms relate to these markets, as well as identifying the contributions of Marketing to organisational performance and societal welfare. Students specialise in key areas of Marketing such as advertising, product development, market research, consumer behaviour, strategic aspects of marketing, segmentation, positioning, buying behaviour by organisations, and e-commerce. You will study a range of core management modules on the programme including for example, Managing Resources, Managing Markets, Managing Finance and Operations Management. Specialist marketing modules include Services Marketing, Consumer Behaviour, Market Research, Integrated Marketing Communications, International Marketing, Marketing Strategy and Critical Issues in Marketing.

How much will it cost?
Variable fees are applicable for full time courses. These fees are subject to change, details are available from the provider.

Entry Requirements
Specific entry requirements for this course can be found on the Course Search section of the UCAS website: http://www.ucas.com/search/index.html. Some universities and colleges also provide 'Entry Profiles' which give applicants to higher education more detailed information on the courses they want to study, qualifications required, selection criteria etc. There are strict deadlines for application to UCAS courses. Please consult the UCAS website.

Where is the course held? (view on a map)
University of Liverpool
Foundation Building
765 Brownlow Hill
Liverpool
Merseyside
L69 7ZX

Venue details
Childcare facilities are available on site. Early booking of sessions is strongly recommended due to high demand of limited places. Guidance and advice may be available for all aspects of student life. Facilities/Support are available for students with hearing impairment. Facilities/Support are available for students with learning difficulties. Facilities/Support are available for students with restricted mobility. Facilities/Support are available for students with visual impairment.